Top Entertainment Mascot Games Performance in Brazil Q1 2025

In the first quarter of 2025, the entertainment mascot games market in Brazil exhibited interesting trends across the top five applications on a unified platform, according to data from Sensor Tower.

Sonic Dash: Fun Endless Runner from SEGA saw a notable fluctuation in weekly downloads, starting strong at around 118K and then experiencing a decline, ending the quarter at approximately 62K. Revenue peaked at $510 in mid-February before tapering off to $227 by the end of March. Active users also showed a downward trend from 578K to 365K.

Sonic Forces: Run Battle Game, another SEGA title, had a steady revenue performance, peaking at $3.5K in late January. Downloads decreased from 138K at the start to 40K by the end of the quarter. Active users gradually declined, starting from 563K and dropping to 325K.

Hello Kitty Nail Salon by Budge Studios showed consistent revenue, with minor fluctuations around $300. The app experienced a spike in downloads mid-January, reaching 80K, before settling down to 19K by March's end. Active users decreased from 154K to 92K over the quarter.

Minion Rush: Running game from Gameloft saw a gradual increase in revenue, peaking at $427 in late February. Downloads were variable, with a significant spike to 54K in late March. Active users decreased from 120K to 80K throughout the quarter.

Finally, Sonic Rumble from SEGA CORPORATION had a stable download rate, averaging around 27K. Revenue peaked at $511 in late January, with active users rising from 61K to 82K by the end of March.

These insights highlight the dynamic nature of user engagement and revenue generation in Brazil's entertainment mascot games sector. For more in-depth analysis, visit Sensor Tower.